COGENT INVESTOR LOYALTY STUDY
Thank You! Survey Shows LPL and Its Advisors Are No. 1 in Investor Loyalty
When we recommend an investment decision, we think about the long term. It's the same way we think about our relationships with you and your families: We value the trust and commitment we've cultivated with you, and we're proud to work alongside you to pursue your life and financial goals for years to come.
Loyalty means a great deal to us and all the advisors in the LPL Financial network. It means that our clients trust the value and commitment we bring to helping them pursue their life and financial goals.
That's why we're so honored to share the news that LPL and its network of independent financial advisors were ranked No. 1 in investor loyalty in a recent nationwide survey. We're proud to be part of a network that's a recognized industry leader in providing quality personal service-and it's an even greater honor that LPL has risen in these rankings in each of the past three years.
The rankings are among the findings in Investor Brand BuilderTM, a Cogent ReportsTM study released by Market Strategies International in which 4,408 affluent investors were surveyed.
he study explored the key aspects of client experience that drive investor loyalty. Across each of five top drivers of investor loyalty, LPL earned No. 1 rankings by exceed client expectations in the following areas:
- Quality of investment advice
- Financial stability
- Easy to do business with
- Range of investment products and services
- Retirement planning services
Thank you for your continued business. We appreciate the chance to help you work toward your financial goals and we look forward to working even harder for you and building upon our successful partnership.
Read more about our No. 1 ranking here.
This material was prepared by LPL Financial.
ABOUT THE REPORT Market Strategies International's Cogent Wealth Reports: Investor Brand BuilderTM provides a holistic view of key trends affecting the affluent investor marketplace. The November 2017 report is based on a web survey of over 4,000 affluent investors, who hold $100,000 or more in investable assets. A total of n=82 LPL advisor clients were represented in the study. Customer Loyalty is based on how likely the participant would recommend each of their investment account companies to friends, family, or colleagues. Participants also evaluate their investment account companies using a 5-point rating scale across 10 aspects of client experience.
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The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.
The economic forecasts set forth in the presentation may not develop as predicted and there can be no guarantee that strategies promoted will be successful.
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The payment of dividends is not guaranteed. Companies may reduce or eliminate the payment of dividends at any given time.
Investing in Real Estate Investment Trusts (REITs) involves special risks such as potential illiquidity and may not be suitable for all investors. There is no assurance that the investment objectives of this program will be attained.
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